I've spent over 20 years in senior commercial roles, leading teams, building pipelines, managing exits, and doing the unglamorous work that turns a good business into a great one.

Most recently I was Chief Commercial Officer at Belfield Group, a £100m manufacturing business backed by North Edge Capital, where I led sales, product development and marketing across four business units and helped deliver a successful PE exit to Blandford Capital in February 2025.

Prior to that, I was Chief Commercial Officer at Adare SEC, a £110m print and digital communications business backed by Endless LLP, where the commercial team I built delivered £5.5m and £4.6m of incremental gross margin in consecutive years. I helped deliver a successful PE exit to Opus Trust in November 2021, where I joined the board of the acquiring business post-exit.

Two PE exits. Record breaking growth. Teams built from the ground up. Full business rebrands and re-positioning. Some tough decisions that had to be made and executed well.

I started ARWN Consulting because I kept seeing the same problem. Ambitious businesses with good products, strong teams and real potential, hitting a commercial ceiling they couldn't see a way past. They needed board-level commercial and marketing leadership to get to the next stage, but a full-time hire didn't make financial sense.

That's the gap ARWN Consulting exists to close.

I work with SME and PE-backed businesses on a fractional basis: embedded, senior, commercially accountable, without the full-time overhead. A few days a week or a few days a month, structured around what the business actually needs.

If you're a founder or CEO who's serious about commercial growth and wants a straight conversation with someone who's been in the room where it happens, let’s have a chat.